Our Home Marketing Approach
Proper Marketing of your home is essential to obtaining the maximum price in the least amount of time. Simply sticking a sign in the yard does not guarantee your home will sell or even be seen by potential buyers.
Before Placing a Sign in the Yard or entering your home into MLS, Our Team will do a comprehensive Market Analysis of your home’s value and discuss our recommended plan of action for getting your home the maximum exposure and best possible price.
Step 1: Pre-Inspection
We strongly encourage all of our home sellers to have a pre-listing home inspection. This allows you to find any problems that may exist and have them repaired prior to entering contract negotiations with a potential buyer. This is also a great marketing tool we can use to show we have already had the home professionally inspected and repaired any problems the inspection revealed.
Step 2: Professional Home Staging
Home Staging is more than simply de-cluttering your home. It involves arranging your furniture and decor to highlight the best features of your home while de-emphasizing the less desirable features of your home. Statistics show that homes when professionally staged sell up to 50% faster and average as much as 6%- 10% higher selling price. Our Certified Home Marketing Specialist will assist you in making your home look like a builders model.
Step 3: Curb Appeal
First Impressions are very important. We will discuss any needed improvements or changes that can be made to improve the beauty of the home’s exterior. A large percentage of home buyers decide whether or not to look inside a home based on the view they see when they drive up.
Step 4: Web Exposure
Over 90% of home buyers begin their search on the web making online marketing the single most important factor in getting your home seen. Your listing will appear on MLS with 25 high quality professional photos as well as community information including parks, schools and area attractions. Our MLS listings are directly linked to multiple top rated search engines as well as our feature homes section on our fully optimized web site. Social Networking: We utilize social networking sites such as Facebook and Twitter to inform prospective buyers and other agents of our featured properties and upcoming listings.
We utilize social networking sites such as Facebook and Twitter to inform prospective buyers and other agents of our featured properties and upcoming listings.
Step 5: Pricing Your Home
Setting the correct listing price is critical, an overpriced home will not be shown, likewise an under priced home will lead buyers to believe the home may have defects. Our team has the tools and understanding of current market conditions which will allow us to price the home competitively while attracting maximum exposure.
Step 6: Contract Negotiations
Our Agents are trained to negotiate the best possible contract for our sellers. This involves negotiating terms for closing costs to be paid, repairs that may be required as well as working with contractors as needed to accomplish needed repairs for the best possible price.
Step 7: Going to Settlement
As the file moves to the closing department our agents will work directly with the closing agent and the buyer's agent to ensure it is a smooth transaction for all parties while providing you with updates along the way to keep you fully informed.